Brand Manager

4 weeks ago


Birmingham, Birmingham, United Kingdom Tarsh & Partners Marketing Recruitment Full time
Assistant/Junior Brand Manager – Personal Care

A fantastic opportunity has arisen for a highly motivated and ambitious marketer to join our client's team as an Assistant/Junior Brand Manager – Personal Care. This role will play a pivotal part in driving the brand forward, with a focus on managing social media, in-store/shopper activations and trade activity to grow revenue and brand share.

Key Responsibilities:
  • Develop and implement promotional, digital and social media activity to drive brand interest and engagement.
  • Assist in developing the trade marketing plan and support execution in conjunction with the sales team.
  • Support the marketing controller on innovation projects, including business case, packaging development, stakeholder management and launch.
  • Develop productive relationships with creative, digital, BTL, packaging, POS, consumer insight and promotional agencies to manage projects and executions.
  • Measure and track the brand's TTL impact by collecting data, compiling case studies and producing reports.
  • Manage research to understand global and local market issues and consumer and industry trends to identify opportunities for innovation, highlight potential threats, shifts in consumer behaviour etc.
  • Undertake daily admin tasks to ensure the efficient running of the department's activities, including managing budgets, marketing stock management, product catalogue maintenance, customer and trade monitoring, as well as responding to requests by email and telephone.
  • Develop selling decks and selling stories for innovation launches.
  • Update Monthly and Quarterly data decks and present this to the wider team.
  • Ensure the customer marketing plan is aligned to brand plans.
Requirements:
  • A minimum of 2 years' solid experience working on FMCG brands.
  • Building an in-depth understanding of the digital environment and how it can be optimised to impact the brand growth strategy.
  • Understanding key marketing drivers and strategies and how they can be utilised to increase brand share, revenue and Gross Profit.
  • A solid business acumen with an understanding of key drivers including budget management, forecasting, P&L optimisation and the portfolio in terms of volume, value and Gross Profit drivers.
  • Experienced user of MS Office, including putting together attractive, well thought out presentations (PowerPoint) to enable decision making, clear agency briefs and innovation templates/spreadsheets.
  • A positive, action-orientated attitude with a real desire to learn and develop.
  • An organised and practical approach to work, solving problems, seizing opportunities and focusing on creating value for the team and business.

This is a super opportunity to bring your skills to an exciting, busy and challenging role. If you are excited by this challenge, we would love to hear from you.


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