Freelance Visual Merchandising Specialist

7 days ago

London, Greater London, United Kingdom Really Wild Clothing Full time
Job Description

About Really Wild Clothing:

Really Wild Clothing is a luxury fashion brand renowned for its unique blend of classic British style and contemporary design. Our flagship store in London offers a curated selection of high-quality, timeless pieces that cater to fashion-conscious women. Our mission is to seamlessly blend tradition with modernity, providing customers with an exceptional shopping experience both online and in-store.

Role Overview:

As a Freelance Visual Merchandising Specialist for Really Wild Clothing, you will be responsible for designing and implementing visually appealing and commercially effective displays at our London store. Working on a contract basis and reporting to the Marketing Manager, you will play a vital role in enhancing the customer shopping experience, increasing foot traffic, and driving sales through innovative and captivating visual merchandising strategies. The role requires a creative eye, a strong sense of fashion, and the ability to interpret the brand's aesthetic into compelling in-store displays.

Key Responsibilities:

  • Visual Merchandising Execution
  • Develop and implement visual merchandising strategies that align with Really Wild Clothing's brand image and marketing objectives.
  • Design and arrange window displays, in-store displays, and product layouts to create inviting and impactful visual experiences.
  • Update displays regularly to reflect new product arrivals, season changes, promotions, and special events.

Product Presentation:

  • Ensure that all products are presented in a visually appealing and accessible manner, in line with Really Wild Clothing's brand standards.
  • Utilize mannequins, props, and signage effectively to showcase key collections and highlight product features.
  • Maintain high standards of presentation, ensuring displays are well-organized, tidy, and fully stocked.

Store Layout and Space Planning:

  • Collaborate with the store team to optimize store layout, ensuring a logical flow that enhances the customer journey.
  • Plan and implement floor layouts to highlight bestsellers, new arrivals, and promotional items, maximizing sales opportunities.
  • Use strategic placement to encourage customer exploration and engagement.

Collaboration and Communication:

  • Work closely with the Marketing Manager to ensure visual merchandising efforts align with overall marketing strategies and campaigns.
  • Coordinate with the store team to implement visual merchandising plans effectively and maintain consistency in brand presentation.
  • Communicate visual merchandising guidelines and updates to the store team, providing training and support as necessary.

Brand Storytelling and Customer Experience:

  • Use visual merchandising to convey the Really Wild Clothing brand story, enhancing the overall customer experience and fostering brand loyalty.
  • Implement customer solutions such as themed displays, interactive elements, and in-store events to engage customers.

Inventory Management and Stock Control:

  • Assist in managing inventory levels by ensuring that displays are fully stocked and that backstock is organized and easily accessible.
  • Work with the store team to manage stock rotation and highlight slow-moving items through strategic placement and promotion.

Sales Analysis and Reporting:

  • Analyze sales data and customer feedback to evaluate the effectiveness of visual merchandising strategies.
  • Provide regular reports to the Marketing Manager on the impact of visual merchandising on sales, customer engagement, and store performance.
  • Make recommendations for improvements and adjustments based on data insights and market trends.

Maintenance and Housekeeping:

  • Ensure that all visual merchandising displays are well-maintained, clean, and in good condition at all times.
  • Monitor and maintain lighting, signage, and props to ensure that they effectively enhance the visual presentation of the store.

Qualifications and Skills:

  • Bachelor's degree in Visual Merchandising, Fashion Merchandising, Retail Management, or a related field or equivalent experience.
  • Proven experience in visual merchandising within the fashion industry, preferably with a luxury or premium brand.
  • Strong creative and artistic skills, with a keen eye for detail and a deep understanding of fashion trends and consumer behavior.
  • Excellent organizational and time management skills, with the ability to multitask and work under pressure.
  • Strong communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
  • Proficiency in visual merchandising tools and software, such as Adobe Creative Suite, SketchUp, or similar programs.
  • Knowledge of retail operations, inventory management, and sales analysis.
  • A passion for fashion and a strong understanding of the Really Wild Clothing brand aesthetic and customer base.

This role requires a highly skilled and experienced visual merchandising specialist who can enhance the in-store shopping experience and align with the Really Wild Clothing brand's aesthetic and marketing goals. By focusing on creativity, collaboration, and customer engagement, the Visual Merchandising Specialist will play a key role in driving the brand's success in its London store.

We are an equal-opportunity employer and welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other any other dimension of diversity.

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