Audience Strategist

4 weeks ago


London, Greater London, United Kingdom The Wall Street Journal Full time
{"title": "Audience Strategist", "description": "Audience Strategist

Join The Wall Street Journal as we seek an Audience Strategist to help define our coverage and engagement strategy, with a focus on international news.

This role will work closely with our editorial leadership team to develop audience strategy, champion the use of data and analytics, and lead training on digital best practices.

The ideal candidate will have 7+ years of digital newsroom experience, strong analytical skills, and a track record of developing strong relationships and collaborating with teams.

Responsibilities include:

  • Developing audience strategy with a dual focus on engaging subscribers and reaching new audiences
  • Championing the use of data and analytics in the newsroom
  • Leading training on digital best practices and data-driven decision making
  • Identifying opportunities across departments to improve coverage and engagement
  • Participating in news meetings to shape stories and meet audience needs
  • Working with our social and SEO team to monitor topics of interest and plan coverage
  • Shaping the format of our journalism to tell stories in the most impactful way

"}


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