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Senior Paid Media Specialist

2 months ago


Brighton, Brighton and Hove, United Kingdom RocketMill Full time
About the Role

As a Paid Media Specialist at RocketMill, you will be responsible for supporting the Paid Media Manager in planning and delivering campaigns across a portfolio of paid media channels, including Paid Search, Paid Social, Display, Native, and Addressable Media.

Key Responsibilities
  • Conduct keyword research to inform campaign strategies
  • Develop audience plans to optimize campaign reach and engagement
  • Design and implement account structures and campaign ideas
  • Set up and manage shopping feeds
  • Manage bids and adjust campaigns to optimize performance
  • Analyze campaign performance and key on-site metrics
  • Develop strategies to improve campaign performance
  • Audit accounts to ensure optimal performance
Essential Skills
  • At least 2 years' experience in digital marketing campaign management
  • Experience leading media campaigns
  • Google Ads certifications, including Search Fundamentals, Display, Measurement, Video, Shopping Ads, Apps, and Advanced Google Analytics
  • Facebook Blueprint certification
  • Strong understanding of bid/budget management strategy
  • Strong understanding of attribution models
  • Comfortable using Google Ads Editor
  • Ability to analyze campaign performance using Google Analytics
Desirable Skills
  • Experience working in an agency or client team environment
  • Experience with Snapchat Ads Manager, Twitter Ads, LinkedIn Ads Manager, and Display DSPs
  • Experience using the Google Marketing Platform
  • Experience pitching paid media campaigns to potential clients
What's in it for you?
  • Work on exciting brands
  • Flexible work arrangements
  • Quarterly profit share
  • Gym membership or medical plan
  • Cycle to work and Tech scheme
  • Personal development plan and budget
  • Generous holiday allowance
  • Pension contribution
  • Enhanced maternity, paternity, or adoption pay