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Customer Experience Lead
2 months ago
Senior CRM Manager (B2B) – Media Conference Festival
Salary: Competitive + 20% Bonus
Location: London/Hybrid (3 days in the office)
Urban Digital Recruitment Ltd is seeking a dynamic, b2b, Senior CRM Manager to lead the charge in driving ticket sales for this ground-breaking industry event.
B2B experience is crucial, especially with the familiarity of lead scoring and understanding a b2b workflow.
As the Senior CRM Manager, you'll be at the heart of our marketing strategy, crafting and executing a comprehensive CRM plan to engage, activate, and convert our audience. Your role will be crucial in building the customer journey, enhancing revenue opportunities, and ensuring the CRM efforts are world-class.
Reporting into the newly appointed Director of Marketing, together you will help make SXSW London a game-changer
Key Responsibilities:
- CRM & Multi-channel Strategy: Lead CRM initiatives across all touchpoints—web, social, and more.
- Content Strategy & Execution: Implement cross-channel content strategies, with a focus on web automation.
- Customer Journey Mapping: Design and optimize nurture programs that guide users from lead to conversion.
- Data-Driven Growth: Use analytics to drive continuous improvement and revenue growth.
- Reporting & Segmentation: Oversee database segmentation and report on campaign performance and revenue attribution.
About You:
- Expertise: 5+ years in CRM and email marketing, with a proven track record of driving engagement and conversions.
- Technical Skills: Proficient in HubSpot, automation tools, and analytics platforms.
- Creative & Analytical: Blend of creativity and data-driven decision-making.
- Leadership: Experience managing teams and driving performance in fast-paced environments.
- Event Experience: Background in demand generation for large-scale events is a plus.
- Workflow Design & Management: You must understand a b2b workflow and how to score the leads.
Join the team in launching the inaugural SXSW London, a week-long festival that will showcase the best in music, technology, and creative industries. This is your chance to be part of a global movement, shaping the future of storytelling and innovation.
