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Brand Engagement Strategist

3 months ago

Bristol, Bristol, United Kingdom For You Advertising Full time

Job Types: Full-time, Permanent Salary: £32,000 - £36,000

For You Advertising stands at the forefront of TikTok marketing in the UK, dedicated to empowering businesses to harness the potential of this dynamic platform. We specialize in serving high-growth sectors including DTC E-commerce and SaaS, among others.

We are on the lookout for top-tier talent to join our elite team of marketers. Our goal is to establish ourselves as the premier TikTok marketing agency in the UK, driving brands to unprecedented success. We invite you to contribute your expertise to help propel our rapidly growing agency forward.

As part of our TikTok marketing team, your primary responsibility will be to develop innovative user-generated content strategies for our diverse clientele. You will play a pivotal role in managing relationships with micro-influencers and fostering brand collaborations with creators on the platform. Additionally, you will be instrumental in guiding brand development across our clients' TikTok profiles.

We seek a confident and organized creative professional who can infuse their enthusiasm and knowledge of TikTok and marketing into our vibrant team.

Key Responsibilities:

  • UGC Oversight: You will ensure the consistent delivery of user-generated TikTok content for each client account, acting as the primary contact for clients' creative requirements while meeting all creative KPIs. Collaboration with TikTok creators will be essential to guarantee high-quality, commercially viable content. Strong organizational skills and regular updates to our creator databases are crucial.
  • Influencer Relations: You will spearhead efforts to establish partnerships with brands and creators, identifying authentic creators for each brand, managing relationships, ensuring timely delivery of UGC content, and negotiating terms within budget constraints.
  • Creative Input: Actively engage in the TikTok creative strategy for various brands, leading internal brand development sessions and communicating ongoing creative concepts to clients.
  • Trend Research: Stay informed about emerging trends on TikTok and explore new content opportunities.

Ideal Candidates Will:

  • Effectively manage client expectations regarding UGC creative, maintaining clear communication throughout the creative process.
  • Exhibit exceptional communication skills to manage both client and creator relationships, ensuring all produced content aligns with brand guidelines and briefs.
  • Possess a deep passion for and understanding of the TikTok platform, including its algorithm, trends, and successful brand strategies.
  • Ensure monthly UGC deliverables are met for each client account.
  • Differentiate between organic creative designed for views and UGC aimed at driving conversions.
  • Demonstrate confidence in leading content and creative strategies across both organic and paid TikTok initiatives.
  • Maintain organized and up-to-date creator databases.
  • Implement best practices and contribute to team knowledge sharing.
  • Understand clients' business objectives and key performance indicators.
  • Provide constructive feedback to creators to enhance their UGC creative output.

What We Offer:

  • Join a world-class team of high-performing, motivated professionals.
  • Be part of the fastest-growing TikTok growth agency in the UK.
  • Gain insights into how brands thrive and increase revenue through TikTok.
  • Enjoy flexible working hours with the ability to work remotely.
  • Receive additional holiday benefits.
  • Opportunities for career advancement into leadership roles.
  • Participate in a company pension scheme.
  • Access structured training and development programs.
  • Engage in team-building activities.
  • Benefit from annual salary reviews and monthly team incentives.

Who Should Apply:

  • Individuals with experience managing digital marketing projects.
  • Those with a strong understanding of social media and TikTok from a commercial perspective.
  • Candidates with 2+ years of agency experience.
  • Professionals experienced in influencer communication.
  • Individuals with at least 6 months of hands-on TikTok experience.
  • Highly organized individuals who can motivate others to achieve results.
  • Those capable of conducting thorough research and recognizing patterns.
  • Excellent communicators with strong writing skills.
  • Individuals who understand consumer psychology and purchasing behavior.
  • Leadership and team management experience is a plus.
  • Passionate, enthusiastic, and personable candidates.
  • Individuals with client management and communication skills.
  • Self-motivated individuals who can take initiative under pressure.