Customer Data Lead

1 month ago

London, Greater London, United Kingdom Datatech Analytics Full time
Job Title: Customer Data Lead

At Datatech Analytics, we are seeking an experienced Customer Data Lead to play a key role in the implementation of our customer data platform and global data strategy. As a Customer Data Lead, you will be responsible for overseeing the design, implementation, and optimization of data solutions to meet the needs of our global customer data team.

Key Responsibilities:
  • Proven experience in marketing analytics, data management, or related field, with a strong understanding of marketing principles and practices.
  • Experience with Customer Data Platforms (CDPs) and data management platforms, data lakes, marketing automation tools is required.
  • Experience with customer data platform migration is required.
  • Proficiency in analytics tools and querying data tables using SQL, Python, Dataiku, Snowflake.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Ability to cultivate a continuous learning environment within the team and analytics community through persistent development of new skills and sharing of knowledge through mentorships and contribution.
  • Knowledge of data governance principles and practices, with experience in ensuring compliance with data regulations (e.g. GDPR, CCPA).
Requirements:
  • Partner and collaborate with regional CIX teams in US and EMEA, drive consistent ways of working with the CDP/CRM platform across markets to enable standardisation and sharing of best practices across areas.
  • Build a relationship with CDP provider, and IT teams to act as a bridge to ensure business and technical understanding of requirements and integrations.
  • Collaborate with technical teams to define and prioritize feature sets that enhance platform functionality and user experience. Ensure a balanced approach that addresses immediate needs while planning for long-term growth to deliver a sustainable roadmap for the platform.
  • Work with IT and CDP provider to define data maps and schemas to support business use cases.
  • Understand consumer privacy regulations like GDPR and work with DPO, legal, engineering, and marketing teams to drive best practice and ensure compliance.
  • Define business match rules and consent management processing in the CDP to meet requirements.
  • Ensure quality assurance for new data sets or use cases for marketing campaigns and define the KPIs and metrics required for data quality.
  • Create and communicate platform implementation documentation and customer data best practice guides.
  • Ensure testing and optimization plans are in place to drive demonstrable impact on revenue performance goals.
  • Serve as the first point of contact for platform-related questions and support resolution of data issues working with Global IT and Data teams, suppliers and business stakeholders.
  • Keeping abreast of the CDP/CRM platforms current and planned roadmap features and collating potential platform feature improvements identified across markets and ensuring these are being considered by the vendor in future platform development.
  • Act as a champion for the platform, promoting its value and encouraging adoption across the organization.

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