Digital Marketing Strategist

3 weeks ago

Swansea, City and County of Swansea, United Kingdom Au Vodka Full time

AU Vodka is seeking a driven and experienced Paid Advertising Manager to lead our digital marketing efforts.

As the Paid Advertising Manager, you will be responsible for developing and executing successful paid advertising campaigns across various platforms, including Meta (Facebook), Snapchat, TikTok, and Google Ads. You will play a key role in driving brand awareness, generating leads, and ultimately contributing to our growth as a leading flavored vodka brand.

Key Responsibilities
  • Develop and implement comprehensive paid advertising strategies across multiple platforms, ensuring alignment with overall marketing objectives.
  • Manage and optimize ongoing campaigns, analyzing performance data to identify areas for improvement and maximize ROI.
  • Collaborate with internal teams, including creative and content marketing, to ensure seamless campaign execution and messaging consistency.
  • Stay abreast of industry trends and best practices in digital advertising, continuously exploring new platforms and strategies to enhance campaign effectiveness.
  • Prepare detailed reports and presentations to senior management, providing insights into campaign performance and key metrics.
Required Qualifications
  • Proven experience managing paid advertising campaigns across various platforms, with a demonstrated track record of success.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
  • Proficiency in using digital advertising platforms and tools, such as Google Ads, Meta Business Manager, and analytics dashboards.
  • A passion for staying up-to-date on the latest industry trends and best practices in digital marketing.

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