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Digital Marketing Specialist

2 months ago

Midsomer Norton, United Kingdom ALLEGIANCE TECHNOLOGY LTD Full time
About the Role

We are seeking a highly motivated and experienced Digital Marketer to join our team at Allegiance Technology Ltd. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to drive business growth and increase brand awareness.

Key Responsibilities
  • Content Creation: Develop engaging, brand-aligned content for our website, social media, and email marketing campaigns.
  • SEO & SEM: Manage our SEO efforts and paid search campaigns to boost search engine visibility and drive conversions.
  • Social Media Management: Grow and manage our social media presence, ensuring consistency across platforms.
  • Email Marketing: Create and manage targeted email marketing campaigns to improve metrics such as open and click-through rates.
  • Analytics: Use tools like Google Analytics and Google Search Console to monitor the performance of marketing campaigns and provide actionable insights.
  • Collaboration: Liaise with internal teams, including sales, to ensure marketing efforts are aligned with business objectives.
Requirements
  • Degree in digital marketing or equivalent experience.
  • At least two years' experience in a digital marketing role, with a proven track record in lead generation.
  • Strong understanding of Google Analytics, Google Ads, and social media marketing.
  • Excellent writing and communication skills.
  • Strong analytical abilities, with experience in using data to drive decision-making.
  • Experience with managing websites and creating content that drives engagement.
About Us

Allegiance Technology Ltd is a leading B2B provider of time and attendance, and workforce management systems. We are a dynamic and innovative company that values creativity and strategic thinking. If you are a passionate digital marketer looking to take the next step in your career, we encourage you to apply.