Digital Marketing Specialist

4 weeks ago

Midsomer Norton, Bath and North East Somerset, United Kingdom Allegiance Technology Ltd Full time
Job Title: Paid Marketer

Location: Midsomer Norton, Bath

Salary: £28,000 - £32,000 + 10% bonus

Overview: Allegiance Technology Ltd, a leading B2B provider of time and attendance, and workforce management systems, is seeking a talented and motivated Paid Marketer. This is a fantastic opportunity for a proactive individual to join a growing team where digital marketing plays a central role in business growth. The company is expanding its marketing efforts to reach a broader audience through various online channels, and they need someone who can drive these initiatives forward.

The Role: As a Digital Marketer, you will be responsible for creating and executing marketing strategies aimed at increasing brand awareness, driving website traffic, and generating qualified sales leads. You will work across content creation, SEO, SEM, social media, email marketing, and performance analytics. This role is perfect for someone with a hands-on approach who thrives in a fast-paced environment and is eager to contribute to the overall marketing strategy.

Key Responsibilities:

  • Content Creation: Develop engaging, brand-aligned content for websites, social media, and email marketing.
  • SEO & SEM: Manage SEO efforts and paid search campaigns (Google Ads) to boost search engine visibility and drive conversions.
  • Social Media Management: Grow and manage the company's social media presence, ensuring consistency across platforms like Facebook and LinkedIn.
  • Email Marketing: Create and manage targeted email marketing campaigns, improving metrics such as open and click-through rates.
  • Analytics: Use tools like Google Analytics and Google Search Console to monitor the performance of marketing campaigns and provide actionable insights.
  • Collaboration: Liaise with internal teams, including sales, to ensure marketing efforts are aligned with business objectives.

Requirements:

  • Degree: In digital marketing or equivalent experience.
  • Experience: At least two years' experience in a digital marketing role, with a proven track record in lead generation.
  • Skills: Strong understanding of Google Analytics, Google Ads, and social media marketing.
  • Skills: Excellent writing and communication skills.
  • Skills: Strong analytical abilities, with experience in using data to drive decision-making.
  • Skills: Experience with managing websites and creating content that drives engagement.

The Offer: This is a full-time, in-office role (08:30 to 17:00) with comprehensive training provided. You will be part of a dynamic team, working in a collaborative environment that encourages creativity and strategic thinking.

How to Apply: If you are interested in finding out more, please get in touch via email - Ed Farrell @ Allegiance Technology.co.uk or call me on 0161 552 8424.

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