Ecommerce Performance Marketing Manager

3 weeks ago


Wolverhampton, United Kingdom Central Employment Full time
Ecommerce Performance Marketing Manager

Central Employment is partnering with a leading UK Automotive parts brand to recruit an Ecommerce Performance Marketing Manager for their in-house D2C Performance Marketing team based in the West Midlands.

Key Responsibilities
  • Develop and implement a robust CRM strategy to grow email lists, customer engagement, and customer lifetime value.
  • Design and manage retention marketing tactics to increase purchase frequency and value, aligning with business objectives.
  • Analyse data from marketing campaigns and provide performance insights to inform recommendations for improvement.
  • Collaborate with the eCommerce team and performance marketing agencies to brainstorm new creative ideas and ensure alignment across channels.
  • Stay up-to-date with the latest social media trends and leverage this knowledge to build and execute a social media strategy.
Requirements
  • 5+ years of experience in Ecommerce digital/performance marketing, with a proven track record of developing and implementing loyalty/CRM strategies.
  • Experience in a DTC Ecommerce setting.
  • Degree in Marketing or related field (or equivalent experience).
  • Strong understanding of Google Analytics and other analytical tools.
  • Proactive, self-starter, and team player with confidence in collaborating with various stakeholders.
  • Strong Excel skills to interpret data insights and report back to the business.


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