Ecommerce and Digital Marketing Specialist

3 weeks ago


Wolverhampton, Wolverhampton, United Kingdom Central Employment Agency Full time
Central Employment Agency

We are partnering with a leading UK Automotive parts brand to find an experienced Ecommerce and Performance Marketing Executive to join their in-house D2C Performance Marketing team in Wolverhampton.

Key Responsibilities
  • Develop and implement a robust CRM strategy to grow email lists, customer engagement, and customer lifetime value.
  • Design and manage retention marketing tactics to increase purchase frequency and value, meeting business objectives.
  • Analyse data from marketing campaigns and provide performance insights to inform improvements.
  • Collaborate with the eCommerce team and performance marketing agencies to brainstorm new creative ideas and ensure alignment across channels.
  • Support the optimisation of email and automated communication flows, developing new flows to leverage insights in timing, targeting, and content.
  • Develop creative briefs and assign to designers and copywriters to create high-quality, effective creative assets.
  • Monitor competitor campaigns to inform and shape the future strategy and tactics.
Requirements
  • 5+ years' experience in digital marketing, with a proven track record in developing and implementing loyalty/CRM strategies.
  • Degree in Marketing or related field (or equivalent experience).
  • Understanding of all performance marketing channels.
  • Confidence using email and marketing automation ESP platforms, on-site personalisation, as well as SMS and direct mail.
  • Strong Excel skills to interpret data insights and report back to the business.

This is a permanent role based in Wolverhampton, with a salary up to £55,000 DOE.



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