Commercial Director

7 days ago

Stoke Poges, Buckinghamshire, United Kingdom Stoke Park Full time
About the Role

We are seeking a highly skilled and experienced Sales and Business Development Manager to join our team at Stoke Park. As a key member of our commercial team, you will be responsible for driving revenue growth and developing strategic sales initiatives to increase estate revenue.

Key Responsibilities
  • Develop and execute sales strategies to increase estate revenue and drive business growth.
  • Proactive and reactive sales management to achieve budgeted total revenue for the rooms, conference, leisure, and events segment of business at Stoke Park.
  • Work closely with the CFO, Special Projects Team, and General Manager to deliver the Stoke Park 5* standard throughout all offerings.
  • Create memorable and sophisticated events for a wide range of clientele, including corporate events, weddings, and social gatherings.
  • Perform daily sales activities, including face-to-face meetings, contracting and rate negotiations, attendance at trade shows, and regular site inspections.
  • Effectively liaise with operational departments to guarantee a smooth and tailored experience for clients and guests.
  • Develop and maintain relationships with key clients and outside contacts to generate new events business.
  • Build lasting and productive client/agent relationships through effective and efficient proactive sales management.
  • Seek out new clients and business opportunities to increase revenue for the hotel.
  • Assist in creating a sales culture throughout Stoke Park through effective communication and training.
  • Stay current on industry trends and best practices in hotel/estate event sales.
  • Prepare and present regular reports and updates to management on events sales performance, market trends, and opportunities.
  • Monitor event performance and client feedback and share with the estate teams.
  • Respond quickly, professionally, and effectively to all client queries and concerns.
  • Conduct site inspections and tours to showcase the hotel's capabilities to potential clients.
  • Maintain accurate and up-to-date records of all sales information and activities.
  • Attend industry and networking events to build the client network and promote the hotel brand.
  • Negotiate and finalize contracts with clients, including rates and terms and conditions.
Requirements
  • A minimum of 5 years' experience working in a similar role within the hospitality sector with a proven track record of sales success.
  • Strong knowledge of, and experience of working in, the UK luxury hospitality market.
  • Preferably a relevant degree in Hospitality/Marketing/Sales/Event Management.
  • Sales driven, with a can-do positive attitude, great team player, and a natural completer finisher on tasks.
  • Organized, analytical, with strong sales and negotiation skills.
  • Confident, engaging, and a clear communicator – excellent interpersonal skills.
  • Ability to take initiative and work autonomously without close supervision.
  • Friendly, resilient, and approachable.
  • Discreet and able to maintain confidentiality.
  • Trustworthy, polite, and professional.

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