Marketing Executive Senior

3 weeks ago

Rochdale, Rochdale, United Kingdom Wireless CCTV Ltd Full time
Senior Marketing Executive

In this pivotal role, you will play a key part in driving WCCTV's marketing strategy forward by effectively implementing key marketing tactics to boost lead generation and brand awareness. As a Senior Marketing Executive, you will provide day-to-day support for marketing activities, including content creation, outbound marketing initiatives, and supporting sales activity.

Key Responsibilities:
  • Support the Marketing Director in implementing key tactics from the Company's marketing strategy.
  • Contribute to the development and deployment of effective marketing content, including video content, email marketing campaigns, case studies, press releases, and online events.
  • Collaborate with WCCTV's SEO Executive and Marketing Copywriter to enhance the Company's web presence by providing engaging content and thought-leadership pieces, including creating graphics, images, and organizing photography and video.
  • Maintain and improve the Company's central marketing resources library, ensuring adherence to brand guidelines, and formatting and printing branded documents prepared by non-marketing colleagues.
  • Act as a point of escalation for queries from the marketing team and other colleagues.
  • Provide team leadership where applicable and escalate critical items promptly to the Marketing Director.
  • Conduct research on market trends, market opportunities, competitor and target customer analysis to inform future value propositions.
  • Stay up-to-date with new and emerging marketing techniques and channels.
  • Participate in ad hoc projects as required.
Requirements:
  • 5 years of experience in Marketing.
  • Bachelor's degree in Marketing, Communications, Business, or a related field, and/or CIM (Chartered Institute of Marketing) qualification or other relevant marketing certifications.
  • Experience with Canva/Visme and Video Editing Tools (e.g. Hootsuite, Buffer) and Email marketing tools (e.g.
About WCCTV:

WCCTV is a leading provider of rapid deployment, mobile surveillance systems designed to deliver video securely and efficiently via 4G LTE networks. With a strong commitment to employee development, we offer a supportive and dynamic work environment. If you have the skills and experience required for this role, we encourage you to apply today.

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