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Marketing and Content Specialist
2 months ago
**Job Summary:**
We are seeking a highly skilled Marketing and Content Executive to join our team at Energy Park. As a key member of our marketing team, you will play a crucial role in developing and implementing marketing and content strategies to promote our business and drive awareness.
Key Responsibilities
- Marketing Campaign Planning: Assist in the planning and execution of marketing campaigns across various channels, including digital, social media, email, and print.
- Content Strategy Development: Develop a content strategy that helps to build our online profile and drive engagement.
- Content Creation: Create compelling online content for the Energy Park website and social media platforms, including blogs, news updates, and case studies, ensuring all content aligns with our brand voice.
- Communication Materials: Assist in the planning and creation of other communication materials, including print, online, and video.
- Industry Research: Conduct industry research to identify new trends and content ideas relevant to our target audiences.
- Team Collaboration: Collaborate with internal teams to coordinate marketing efforts and ensure consistency in messaging.
- Reporting and Analysis: Prepare regular reports and presentations on key metrics, including website traffic, social media engagement, and campaign effectiveness.
- Event Support: Provide event support and assist in organizing and promoting company events, conferences, and trade shows.
- Administrative Support: Provide general administrative support to the marketing team, including scheduling meetings, preparing presentations, reports, and documents, and maintaining marketing calendars.
Requirements
- Education: Educated to degree level, able to demonstrate an excellent standard of both verbal and written communication and creative copywriting skills.
- Experience: At least two years' experience in a similar position where copywriting and content creation was integral to your role.
- Skills: Skilled in creating diverse content, including blogs, newsletters, emails, and social media updates, that engages audiences and aligns with our brand voice.
- Communication Skills: Excellent written and verbal communication skills, with an unwavering attention to detail in all aspects of your written work.
- Graphic Design: A good eye for graphic design, with experience in creating visual online assets, e.g., social media templates, as well as eye-catching marketing documents.
- Problem-Solving: A proactive, creative thinker who's confident in identifying new opportunities and sharing with others.
- Social Media: Confident in using all leading social media platforms, particularly LinkedIn.
- Software Skills: Knowledge of graphic design software, ideally Canva.
- Organizational Skills: Excellent organizational and time management skills, with the ability to meet deadlines in a fast-paced environment.
- Teamwork: Ability to work independently and as part of a team, collaborating with multi-disciplinary teams as needed.
