Digital Marketing Analyst

2 weeks ago

Bath, Bath and North East Somerset, United Kingdom Worthy & True Ltd Full time

About Worthy & True Ltd

Worthy & True Ltd is a leading digital marketing agency with a strong reputation for delivering exceptional results. We are committed to providing our clients with innovative and data-driven solutions that help them achieve their business objectives.

The Opportunity

We are seeking a talented Digital Analyst to join our growing team. In this role, you will play a vital part in analyzing website traffic, campaign performance, and user behavior to provide actionable insights that drive marketing strategy and optimization.

Responsibilities

  • Implement and manage tracking using Google Tag Manager (GTM).
  • Analyze data from various platforms, including Google Analytics 4 (GA4) and Google Marketing Platform.
  • Develop reports and dashboards to visualize key performance indicators (KPIs).
  • Identify trends and patterns in website traffic and user behavior.
  • Provide recommendations for improving website performance and marketing campaigns.

Skills and Qualifications

  • Proven experience implementing tracking using GTM.
  • Strong analytical skills with a data-driven mindset.
  • Experience working with Google Analytics 4 (GA4) and other marketing analytics platforms.
  • Excellent communication and presentation skills.

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