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Content and Digital Communications Specialist

2 months ago

Bramley Surrey, United Kingdom Smartbox Assistive Technology Full time
About the Role

We are seeking a highly skilled Content and Digital Communications Specialist to join our team at Smartbox Assistive Technology. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content strategy that showcases our innovative assistive communication technology.

Key Responsibilities
  • Develop and curate engaging content for various digital platforms, including our website, blog, social media channels, and internal intranet.
  • Collaborate with our speech therapists and AAC specialists to create informative blogs and develop content for our digital channels.
  • Uncover and share the stories of individuals who use our technology to communicate and achieve their goals, leveraging user-generated content and creating case studies.
  • Manage our content calendar and social media channels, delivering content that is consistent and on-brand.
  • Plan and execute social media campaigns that align with our broader marketing and PR activity to drive engagement and brand awareness.
  • Respond to messages and comments, build relationships, and drive conversation in our online communities.
  • Produce monthly reports monitoring KPIs and use insights to make recommendations.
  • Benchmark against competitor activity.
  • Support the marketing activity around external events, from initial promotion on our channels and post-event communications to creating materials and looking for opportunities to grow awareness of Smartbox.
  • Work with the Corporate Communications Manager to develop social media strategies.
  • Work with the Product Marketing Manager and build content plans to support product launches and new features in Grid, our flagship AAC software.
  • Develop graphic design skills to create eye-catching content using Canva.
  • Film and edit videos, reels, and stories for social media, and longer-form videos for our websites and learning platform.
  • Support the wider marketing team with key projects, coordinating and attending events, subtitling videos, and attending events and global awareness campaigns.
Requirements
  • 3+ years' experience in a similar role.
  • Excellent interpersonal communication skills.
  • Strong copywriting skills with the ability to adopt the company 'voice' and create content for a range of audiences.
  • Ability to create long and short-form content for a range of online channels, including video, social media captions, email campaigns.
  • Experience researching and writing blog content or editorial.
  • Knowledge of different content types and formats.
  • Experience using Facebook, LinkedIn, Instagram, and Twitter, and managing online communities.
  • Excellent organisational skills with the ability to prioritise and meet deadlines.
  • A passion for digital design, presentation, and attention to detail.
  • Basic image creation and video editing skills.
  • Experience using Canva or Adobe Creative Cloud.
  • Good IT skills, proficiency in Microsoft Office.
  • Experience using analytical tools (social insights).
  • Willingness to undertake a variety of marketing tasks and support the wider team.
  • Self-motivated and a desire to learn.
  • An exceptional team player who wants to work for a company that makes a real difference in people's lives.
Desirable Qualifications/Skills/Experience
  • CIM/CIPR qualification or degree in a related field.
  • Video creation and editing skills.
  • Graphic design and photography skills.
  • Experience using Mailchimp and Google Analytics.
  • Excellent knowledge of social media strategies.
  • Knowledge of SEO best practice.
  • Knowledge of accessibility best practice.
  • Experience working in the health, care, or education sector.