CRM Manager, Growth Markets

4 weeks ago

London, Greater London, United Kingdom DAZN Full time
Role Overview

DAZN is seeking a seasoned CRM Manager to drive growth in our fight sports and subscription-based business. As a key member of our international team, you will be responsible for developing and executing CRM strategies that maximize revenue and subscriber growth targets.

Key Responsibilities
  • Define and deliver CRM schedules that drive revenue and subscriber growth targets in fight sports and other exciting sports.
  • Deliver against CRM targets, leveraging data and technical capabilities to optimize conversion and engagement.
  • Manage personalization and segmentation to maximize cross-sell and up-sell opportunities across subscription tiers and the DAZN portfolio.
  • Lead testing and optimization of CRM creative and brand direction in collaboration with DAZN marketing and creative teams.
  • Collaborate with stakeholders to utilize CRM to define and deliver campaigns that drive additional revenue streams, such as betting, merchandise, tickets, and freemium tier growth.
Requirements
  • 2+ years of experience in CRM management, preferably in a fast-paced, dynamic environment.
  • Strong problem-solving skills, with ability to manage high-priority projects to tight deadlines.
  • Excellent stakeholder management skills, with ability to influence senior leaders in a multinational matrix organization.
  • Passion for sport, with deep understanding of what it means to be a fan, ideally in an international context.
DAZN Values

At DAZN, we value ambitious, inventive, passionate, brave, and supportive individuals who are committed to making a big impact and driving our business forward. We are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard.

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