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Marketing Strategy Analyst
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Principal Marketing Analyst
About the Role
We are seeking a highly skilled Principal Marketing Analyst to join our team at Impellam Group. As a key member of our marketing team, you will be responsible for driving business growth through data-driven marketing strategies.
Key Responsibilities
- Marketing Analytics Expertise: Develop and maintain advanced marketing analytics capabilities to inform business decisions.
- Reporting and Analysis: Design and implement data-driven reporting and analysis to measure marketing performance.
- Customer Strategy Development: Collaborate with cross-functional teams to develop customer-centric marketing strategies.
- LTV Optimization: Develop and refine Lifetime Value (LTV) models to optimize marketing investments.
- Stakeholder Communication: Present complex data insights to stakeholders at various levels to inform decision-making.
Requirements
- Marketing Analytics Expertise: Proven expertise in marketing analytics, including brand health, digital attribution, customer segmentation, and value.
- Communication Skills: Excellent communication skills to articulate complex data insights to various audiences.
- Technical Skills: Proficient in SQL, data manipulation, and statistical modeling techniques.
- Leadership Experience: Experience in managing and developing other analysts to achieve team goals.
About Us
Impellam Group is a leading recruitment agency that specializes in placing professionals in various industries. We are committed to delivering exceptional service and supporting our clients' growth.