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Marketing Strategy Analyst

2 months ago


London, Greater London, United Kingdom Impellam Group Full time
Job Description

Principal Marketing Analyst

About the Role

We are seeking a highly skilled Principal Marketing Analyst to join our team at Impellam Group. As a key member of our marketing team, you will be responsible for driving business growth through data-driven marketing strategies.

Key Responsibilities

  • Marketing Analytics Expertise: Develop and maintain advanced marketing analytics capabilities to inform business decisions.
  • Reporting and Analysis: Design and implement data-driven reporting and analysis to measure marketing performance.
  • Customer Strategy Development: Collaborate with cross-functional teams to develop customer-centric marketing strategies.
  • LTV Optimization: Develop and refine Lifetime Value (LTV) models to optimize marketing investments.
  • Stakeholder Communication: Present complex data insights to stakeholders at various levels to inform decision-making.

Requirements

  • Marketing Analytics Expertise: Proven expertise in marketing analytics, including brand health, digital attribution, customer segmentation, and value.
  • Communication Skills: Excellent communication skills to articulate complex data insights to various audiences.
  • Technical Skills: Proficient in SQL, data manipulation, and statistical modeling techniques.
  • Leadership Experience: Experience in managing and developing other analysts to achieve team goals.

About Us

Impellam Group is a leading recruitment agency that specializes in placing professionals in various industries. We are committed to delivering exceptional service and supporting our clients' growth.