Marketing Data Analyst

2 days ago

Bradford, Bradford, United Kingdom Elevation Recruitment Group Full time
Marketing Analyst Job Description

Role: We are seeking a highly analytical and energetic Marketing Analyst to join our team at Elevation Recruitment Group. As a Marketing Analyst, you will play a key role in collecting, analysing, and leveraging marketing data to drive informed decision-making and optimise marketing strategies across our product portfolio.

Responsibilities:

  • Data Analysis: Collect and analyse marketing data from various sources, including internal sales data and CRM systems, digital platforms, and external sources. Conduct in-depth analysis to identify trends, patterns, opportunities, and insights related to sales and marketing performance.
  • Performance Tracking and Reporting: Monitor and evaluate the performance of marketing and sales activity across multiple channels (e.g., digital, social media, email, telesales, direct) to assess effectiveness and ROI. Prepare and present regular reports to communicate key findings, insights, and recommendations to stakeholders.
  • Market Research: Conduct market research to identify industry trends, consumer behaviour, and competitive landscape. Provide insights on market opportunities and threats to inform marketing strategies.
  • Customer Segmentation and Profiling: Analyse customer data to segment and profile the target audience, to enable effective marketing activity and drive sales.
  • Collaboration and Teamwork: Work collaboratively with the Marketing team to support data-driven decision-making. Undertake other marketing activities from time to time, to ensure the delivery of the overall department objectives. Partner with other teams as required to integrate marketing insights into broader business strategies.
  • Continuous Learning and Development: Stay updated on industry trends, best practices, AI, and other emerging technologies in marketing analytics and insights. Participate in training and professional development opportunities to enhance skills and expertise.

Requirements:

  • Bachelor's degree in Marketing, Business, Statistics, Economics, or related field. Master's degree is a plus.
  • 2+ years of experience in marketing analytics, market research, or a related role.
  • Proficiency in data analytics tools and platforms (e.g., Google Analytics, Power BI, Excel).
  • Strong analytical, critical thinking, and problem-solving skills.
  • Natural curiosity, a positive, can-do attitude, and a desire to innovate.
  • Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
  • Detail-oriented with a strong attention to accuracy and quality.
  • Knowledge of digital marketing channels.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • The chance to work with a leading recruitment agency in the industry.

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