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Performance Content Strategist

2 months ago


Birkenhead, Wirral, United Kingdom ADLIB Full time
About the Role

Hello Earth is seeking a dynamic Performance Content Manager to champion our clients' brand narratives with innovative Performance Content strategies.

Key Responsibilities:
  • Client Relationship Management: Develop and manage relationships with a portfolio of key Ecommerce clients.
  • Objective Setting: Work closely with the paid team and clients to agree on objectives.
  • Content Strategy: Partner with key stakeholders to lead and develop top-tier creative, project management, and digital performance reporting.
  • Performance Content Execution: Leading clients through performance content and organic strategy ensuring you're proactively managing and nurturing relationships and solving any issues related to the client's business.
  • Content Creation: Leading the content creators and content team on strategy and executing content including for User-generated Content (UGC) plans which perform for clients.
  • Visual Storytelling: Develop, brief and curate compelling User Generated Content across various Paid Social platforms.
  • Content Analysis: Analyse content metrics to refine strategies, ensuring alignment with brand objectives.
  • Collaboration: Lead and collaborate with our creative team, content creators and execs to conceptualise and produce inventive content.
  • Industry Trends: Stay updated with industry trends to ensure content remains fresh and engaging.
  • External Partnerships: Build and develop relationships with external content creators.
About You
  • Performance Content Expertise: A genuine passion for developing Performance Content strategies for Paid Social channels that produce conscious and impactful content.
  • User Generated Content: Solid background in User Generated Content (UGC) for a variety of brands.
  • Paid Social Media: Strong grasp of Paid Social Media dynamics and platform nuances.
  • Creative and Analytical Thinking: Creative, analytical, and strategic thinking capabilities.
  • Communication and Collaboration: Exceptional communication and collaboration skills.
  • Content Creation Experience: Proven experience in content creation and social media management position, ideally within an Ecommerce agency environment.