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Market Channel Manager

2 months ago

London, Greater London, United Kingdom Genetec Full time
Job Title: Market Channel Manager

We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. Our network of over 1800 people globally is made up of diverse individuals who are passionate about their work and open to trying new ideas.

Key Responsibilities:
  • Leadership and management of the EMEA Channel Marketing function, strategic support for execution of the cooperative (co-op) marketing program, partner communications and partner education programs
  • Proactive approach to channel marketing through development of relationships with strategic partner account contacts, working together to build co-marketing campaigns that drive brand awareness and measurable demand
  • Liaise with Sales teams and Regional Marketing Managers to plan and support field-based marketing programs for strategic partner accounts
  • Work closely with Channel Enablement team to ensure messaging alignment and promotion of enablement content and services
  • Ensure Genetec partner communications content is built and targeted specifically for the partner audience, and cadence of communications is on point
  • Align channel communications with end customer marketing and broad-based brand strategies to ensure consistent messaging across audiences
  • Help increase the amount and quality of partner marketing efforts
  • Ownership of a channel marketing budget
Requirements:
  • Ability to work collaboratively in a cross-functional environment across EMEA regions and internationally
  • 7+ years IT/Software/SaaS B2B and/or channel marketing experience
  • You know and love channel partners and understand how to strategize and write content that resonates with this critical target group
  • Knowledge of how to blend and implement both traditional and digital marketing tactics
  • You are comfortable with providing both leadership to your team, and with hands-on planning and execution of marketing tactics and campaigns
  • Excel at building relationships both internally and externally
  • Active listener who can create marketing plans and programs from the ground up
  • True passion for partner marketing, branding, and lead generation
  • Experience managing a budget and reporting on ROI of marketing efforts
Preferred Qualifications:
  • Bachelor's degree in Marketing, Business, or related field
  • Knowledge of marketing automation and CRM tools (specifically Microsoft Dynamics and Marketo)
  • Experience working in both corporate and regional/field-based marketing teams
  • Experience with a Channel Sales model
  • Knowledge of additional European languages

Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide.