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Brand and Marketing Coordinator

2 months ago

Rugeley, Staffordshire, United Kingdom Nuna Full time
About Nuna

We are a leading global brand dedicated to creating innovative, high-quality baby gear since 2007. Our business has continued to grow exponentially, and to further expand our success in the United Kingdom, we are seeking a full-time Brand Marketing Coordinator to work closely with our Brand Manager.

Job Summary

The Brand Marketing Coordinator will proactively coordinate both consumer and trade brand campaigns, with a strong emphasis on digital marketing. This role will handle the execution of all marketing activities, including campaign planning, product launches, delivery, and ongoing analysis, aligning with the brand vision, strategy, and premium positioning.

Key Responsibilities
  • Assist in creating, delivering, and analyzing marketing plans for earned, owned, and paid media channels.
  • Plan, brief, and execute consumer and trade marketing materials, including web banners, online brand stores, social media posts, emails, newsletters, brochures, adverts, and in-store point of sale.
  • Serve as the main contact for ensuring proper use of Nuna marketing assets with retailers to enhance brand presence on their platforms.
  • Collaborate with national and independent retailers to create and deliver bespoke annual marketing campaigns.
  • Proactively work with the sales team and account managers to identify and leverage opportunities for increased brand exposure, including marketing collateral and product placement.
  • Collate all information for new launches and code changes, such as completing NLF for trade partners, creating asset portals, resizing imagery, and creating MailChimp emails.
  • Working with the brand manager, prepare compelling award entries, including supporting evidence, samples, and submissions.
  • Sampling: Arrange samples for marketing activities, influencers, and celebrities including budget tracking, delivery, and collection where necessary.
  • Brand Consistency: Monitor retailer websites and social media channels to ensure consistent brand representation.
Additional Responsibilities
  • Perform any other duties as required, consistent with the level of responsibility and relevant experience/training, as directed by the line manager.
  • Manage and report on PPC and retargeting campaigns; plan and execute digital lead generation and conversion campaigns, analyzing outcomes to guide future activities.
  • Develop optimized content for the brand and key partners to enhance awareness and brand visibility.
  • Manage the brand's social media platforms, including content creation, UGC, scheduling, advertising, influencer engagement, and cross-brand collaborations.
  • Support internal teams and external agencies in organizing consumer, PR, and trade events from design to execution including promotion.
  • Stay informed on industry trends and competitor activities to identify new opportunities.
Requirements
  • A Bachelor's degree or higher in marketing, business, or a related field.
  • Expertise in Google AdWords, Google Analytics, and SEO, preferably having experience managing professional social media accounts.
  • Proficiency in Microsoft Office applications and familiarity with creative tools like InDesign, Canva, and Photoshop.
  • Strong copywriting and proofreading skills that align with the brand's tone of voice.
  • Advanced Excel skills for data analysis and trend identification.
  • A willingness to travel occasionally domestically and internationally, including for weekend events and shows.