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Product Marketing Strategist

2 months ago

Edinburgh, Edinburgh, United Kingdom Iconic Resourcing Full time
Marketing Product Strategist

Iconic Resourcing is partnering with a pioneering international organisation to find a Marketing Product Strategist to join their loyalty and retention team.

This is an exciting opportunity to align product strategy with commercial goals, ensuring all marketing and communication activity is on brand and delivered with specific commercial objectives in mind.

You will be responsible for analysing data to understand campaign and product performance, enhancing customer loyalty, and developing strategic direction for various products and services.

Key Responsibilities:

  • Develop and lead the strategic direction for various products and services aligned to retaining customers
  • Manage and optimise the customer journey to ensure a positive experience from start to finish
  • Oversee the budget and ensure products are streamlined
  • Implement a data-driven approach to continuously improve product offering through testing and learning
  • Work with internal stakeholders at all levels within the business

Requirements:

  • Degree in Marketing, Data Analytics, Business Strategy, or a related field
  • Proven experience in strategic marketing or product marketing roles
  • Experience in loyalty, retention, or e-commerce data analysis is a plus
  • Strong analytical skills with the ability to translate data into actionable insights
  • Experience managing multimillion-pound budgets
  • Comfortable working across multiple projects and managing C-suite stakeholders

Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally.