Brand Marketing Strategist

5 days ago

London, Greater London, United Kingdom Bell Integration - Driving Digital Transformation Full time
{"title": "Brand Marketing Strategist", "description": "Drive Brand Awareness and Equity

Bell Integration is seeking a skilled Brand Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a brand marketing strategy that showcases the functional benefits of Bell while celebrating its diverse and inclusive culture.

Key Responsibilities:

  • Develop and execute a brand marketing strategy that aligns with the company's overall business objectives
  • Collaborate with the leadership, HR, and recruitment teams to develop a brand strategy that defines and celebrates who we are and what we want to be famous for
  • Work with external agencies to develop a PR strategy and pursue relevant PR opportunities, publications, and awards that promote Bell and its staff
  • Provide brand analysis from our trusted client base and competitive brand analysis evaluating Bell's position against the competition
  • Develop our tone of voice and create content with the relevant leadership and stakeholders on our position on important issues, including our DEI, CSR, ESG, and employment initiatives
  • Collaborate with company stakeholders to encourage advocacy from our employees, customers, and partners, with the view to generating positive external UX and CX reviews on business directories, partner portals, job sites, and social media
  • Work with the Vendor Alliance team to drive co-branding initiatives and awards with our vendors, suppliers, and partners
  • Update the brand guidelines and police its correct use to ensure consistency
  • Work with external agencies to create and execute brand collateral, videos, and events
  • Report on core KPIs including B2B Brand Awareness, Brand Recognition, Brand Loyalty, and Brand Equity

Requirements:

  • 5+ years' experience in B2B Technology Marketing, focusing on brand awareness
  • Proven track record of positioning and marketing in the tech sector
  • Strong project management skills to successfully coordinate and direct multiple stakeholders, brand messaging, and media
  • Experience partnering with external agencies and leading/influencing external and internal content and creative teams
  • Experience in planning and maintaining marketing and PR budgets, proving brand value and ROI
  • Dynamic and tenacious with a drive to constantly improve the Bell brand

What We Offer:

  • Prioritization of internal development opportunities
  • Access to our Udemy training platform
  • Competitive salary
  • Flexible remote working and a supportive environment for varying personal circumstances
  • A diverse and inclusive work culture
  • Company pension
  • Private healthcare/dental care
  • Cycle to work scheme
", "lang_code": "en-US"}

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