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Senior Brand Marketing Strategist

2 months ago

London, Greater London, United Kingdom Frasers Group Full time

Job Title: Senior Brand Marketing Strategist - Premium Brands

Company Overview: Frasers Group is a prominent retail organization that is transforming the shopping experience by integrating digital advancements with distinctive in-store interactions to offer consumers access to the finest sports, premium, and luxury brands worldwide. Our portfolio includes renowned brands such as Sports Direct, FLANNELS, USC, Frasers, and GAME, and we are dedicated to enhancing the retail journey for our clientele.

Job Description:

In the role of Senior Brand Marketing Strategist focusing on Premium Brands, you will collaborate closely with the Head of Marketing to propel the Premium segment within the FRASERS brand. Your responsibilities will encompass the formulation and execution of marketing initiatives, management of seasonal promotional campaigns, and partnership with key commercial stakeholders to foster brand expansion and consumer engagement.

  • Key Responsibilities:
  • Formulate and implement marketing initiatives for the Premium division to stimulate brand development.
  • Partner with channel teams to execute impactful marketing campaigns across diverse platforms.
  • Engage with brand collaborators to design captivating creative campaigns that resonate with business goals.
  • Serve as the brand steward for FRASERS, motivating the marketing and commercial teams.
  • Establish and nurture relationships with partner brands, leveraging these alliances for campaign effectiveness.
  • Coordinate with various departments to ensure coherence and smooth execution of marketing initiatives.
  • Evaluate campaign outcomes and provide insights to key stakeholders for ongoing enhancement.
  • Remain informed on industry trends and market dynamics to capitalize on opportunities for Frasers Group.

Qualifications:

  • Extensive experience in marketing within the Premium fashion or retail industry.
  • Strong connections with brands in the sector.
  • Proven ability to lead and motivate teams.
  • Exceptional communication and interpersonal abilities.
  • Familiarity with both online and offline marketing methodologies.
  • Experience in team and budget management.
  • Adaptability, enthusiasm, and capacity to perform under pressure.
  • Detail-oriented, results-focused, and organized.
  • Passion for premium fashion and brands.
  • Excellent proficiency in English, both written and verbal.
  • Willingness to travel as required.
  • Valid working rights for the UK.