Digital Marketing Specialist

5 days ago

Bury, Borough of Bury, United Kingdom JD Group Full time

{"Role Overview": "As a Digital Marketing Executive at JD Group, you will play a pivotal role in ensuring our product offerings are optimally positioned to meet customer demands and market trends. This dynamic role involves trend analysis, product placement, and stock management, as well as troubleshooting platform issues and maintaining accurate stock levels.", "Responsibilities": {"Planning": "
\t* Oversee hard launches effectively by preparing products in time and analyzing STR% performance.
\t* Coordinate and ensure new products are online as quickly and efficiently as possible, using product trackers, intake calendars, and KPI reporting to analyze time to site performance.
\t* Annotate key information for future reference, such as key products, issues, and events.
", "Trading": "
\t* Monitor reserved stock daily by SKU level and conduct weekly reviews to manage stock holding.
\t* Review low cover lines in the warehouse to transfer from slow/none selling stores to maintain sell-through rate for the company.
\t* Monitor key replenishment to support trade and ensure teams are aware of updates prior and post on site.
\t* Review stock levels across other businesses and stores to service the websites.
\t* Analyze daily, weekly, monthly, and yearly reports to highlight good and deficient performance, comparing online to stores performance to close the gap within the business.
\t* Merchandise the site using Fredhopper algorithms and manual & blocking modifications for key products.
\t* Conduct site walks throughout the day to raise potential issues – broken links, incorrect product descriptions, placement, imagery, and general housekeeping.
\t* Attribute the site to improve the customer journey and marketing pushes.
", "Team Work": "
\t* Collaborate closely with core merchandising, buyers, and marketing to sign off all products for marketing activity, getting the best out of stock and ranges that are getting back as a business.
\t* Work with the wider digital marketing teams (PPC, SEO, Affiliates, ECRM) to ensure all product-related activity from keywords, ranking, and links are appropriate.
\t* Develop the merchandising team.
\t* Be the point of contact for new technology that is brought in to improve the site and general launch maintenance.
"}, "Role Objectives and KPI's": "
\t* Maintain stock files in a good place.
\t* Implement and apply good practice.
\t* Train, develop, and motivate the team.
\t* Build strong relationships with the B&M team.
\t* Identify opportunities.
\t* Identify threats (current issues) and look to resolve them.
", "Skills and Experience": "
\t* Analytical thinker with the ability to spot potential issues and provide effective solutions for review before escalation.
\t* Good understanding of Excel and PowerPoint. SQL knowledge would be beneficial but not essential.
\t* Effective management and leadership experience.
\t* Effective communication skills and problem-solving capabilities.
\t* Highly organized, good prioritization, and time management skills.
\t* Experience within a sports/fashion retailer is advantageous.
"}

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