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Director of Digital Media
2 months ago
About the Role:
We are seeking an experienced and strategic-minded Head of Paid Media to lead our paid media department at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our team, you will be responsible for overseeing all aspects of our paid media campaigns, including strategy development, execution, optimisation, and team management.
Key Responsibilities:
- Develop and implement comprehensive paid media strategies across various channels, including PPC, paid social, display, and programmatic.
- Lead a team of paid media specialists, providing guidance, mentorship, and support to ensure campaign success and team development.
- Collaborate with clients and internal stakeholders to understand business objectives, target audiences, and key performance indicators (KPIs).
- Manage campaign budgets, forecasting, and allocation to ensure efficient use of resources and optimal performance.
- Monitor campaign performance metrics and KPIs, conducting regular analysis and optimisation to maximize ROI and achieve client goals.
- Provide strategic recommendations and insights to clients, leveraging data and industry expertise to drive informed decision-making.
- Foster strong client relationships through proactive communication, transparency, and a commitment to delivering exceptional service.
Requirements:
- 7+ years of experience in digital marketing, with a focus on paid media, preferably in an agency environment.
- Proven track record of success in developing and executing paid media strategies that drive business results and exceed client expectations.
- Strong leadership and team management skills, with experience leading and mentoring a team of paid media specialists.
- Exceptional analytical skills and ability to derive actionable insights from campaign data to optimise performance and drive ROI.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to internal teams and clients.
- Deep understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic buying platforms.
- Experience working with clients across various industries, with a focus on building strong, collaborative relationships.
