Digital Performance Director

3 weeks ago

London, Greater London, United Kingdom NatWest Group Full time
Unlock Your Potential as a Digital Performance Director

At NatWest Group, we're seeking a talented Digital Performance Director to join our Marketing function. As a key member of our team, you'll play a crucial role in driving our digital marketing strategy, with a focus on mobile-first communications.

Key Responsibilities
  • Manage CRM tooling and collaborate with Product and Marketing teams to enhance our comms capabilities
  • Develop and execute mobile campaigns, HTML email campaigns, transactional comms, SMS, and push notifications to engage our customers
  • Design and implement lifecycle comms to support customer engagement and retention metrics
  • Conduct regular testing to ensure the most effective creative and messaging is used across all channels
  • Monitor activity and analyze performance to maximize our performance against plans
Requirements
  • Proven experience in digital marketing, including strategy development and delivery
  • Strong analytical skills, with a focus on data-driven decision making
  • Excellent communication and influencing skills, with the ability to work in a constantly changing environment
  • Good budget management experience and knowledge of HTML and CSS
  • Experience with Iterable or equivalent CRM and marketing automation platforms

We're looking for a creative and influential individual who can make a real impact on our digital marketing strategy. If you're passionate about driving customer growth and engagement, we'd love to hear from you.

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