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Digital Conversion Rate Optimisation Specialist
4 weeks ago
Lawfront is seeking a highly skilled Digital Conversion Rate Optimisation Specialist to join our Digital Marketing team. As a key contributor, you will be responsible for driving growth opportunities for our regional propositions by improving the commercial performance of our firms through the continuous improvement and personalisation of all firm digital platforms.
The ideal candidate will have a proven track record of delivering performance improvement through A/B and Multivariant testing for service-led businesses. You will be responsible for leading the Digital Conversion Rate Optimisation strategy, process, and execution across all digital platforms, as well as managing and integrity of Digital analytics and measurement platforms used within the business.
You will work closely with the UX team to identify opportunities and hypothesis to experiment, and provide analysis and insight into the behaviours of users interacting with our digital experiences to stakeholders. Your technical experience in managing and understanding the capabilities of A/B and Multivariant testing tools, web analytics tools, tag management platform, and others within the practice of CRO is essential.
We are looking for a strong communicator with high attention to detail and quality of work, who is passionate about UX design, usability, and keeping abreast of industry best practice. If you are a data-driven professional with a genuine passion for optimising customer journeys, we want to hear from you.
Please note that this role requires a flexible hybrid working pattern (3 days in the office, 2 from home) and is not suitable for someone looking for a remote working opportunity.
