Digital Optimisation Lead
4 weeks ago
At Zachary Daniels, we're seeking a talented Digital Optimisation Manager to join our team. As a key member of our digital team, you'll play a crucial role in driving our digital roadmap, providing constant analysis, and developing new strategies to optimise the user journey across Search, Merch & Personalisation.
Key Responsibilities:
• Develop a product discoverability roadmap to enhance onsite search optimisation and achieve business goals.
• Oversee customer-centric merchandising strategies to improve customer experiences during key events.
• Manage digital projects from concept to delivery, utilising customer data for personalisation.
• Lead cross-functional initiatives to improve customer experiences and foster a culture of continuous improvement through regular review and refinement of optimisation processes, tools, and strategies.
Requirements:
• Proven experience in digital optimisation, strong leadership and team management skills, and a deep understanding of data-driven strategies.
• Excellent analytical skills with A/B testing and data interpretation experience, and strong project management abilities to handle multiple initiatives from concept to delivery.
• Exceptional communication and stakeholder management skills, familiarity with analytical tools like GA and ContentSquare, and experience managing relationships with third-party tools.
Specialising in Buying, Merchandising & Ecommerce | Design, Technical, Wholesale & Production | Finance | HR & Talent | H&S & Compliance | Marketing, Digital & Technology | Property & Centre Management | Retail, Trade, Leisure & Wholesale Operations | Senior Appointments & Exec | Sales | Supply Chain & Logistics
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