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Brand Development Specialist

2 months ago

London, Greater London, United Kingdom ASOS Full time

Job Summary

We are seeking a highly skilled and experienced Online Brand Manager to join our team at ASOS. As a key member of our 3rd Party Brands function, you will be responsible for elevating and diversifying our branded portfolio, engaging with and acquiring the most relevant brands to feature on our website.

Key Responsibilities

  • Create a brand development strategy for ASOS to keep our portfolio of brands relevant and exciting, driving better consumer connection and scaling brands to hit sales and profit expectations within set timelines.
  • Identify our brand acquisition 'wish' list, staying on top of global and social trends to make ASOS first to market in fashion.
  • Drive a branded localization strategy for our core markets.
  • Create a personalized approach to win over our target brands, showing them why ASOS should be their global partner of choice and delivering impactful sales pitches.
  • Utilize wholesale and flexible fulfilment models to diversify our buying strategies and use a test & react mindset to identify which brands we should be investing in.
  • Drive efficiencies and speed into our onboarding process by being the brand facing lead from end to end, making the process frictionless for partners and faster to market for ASOS.
  • Work effectively with internal teams within ASOS, including Legal, Supply Chain, Governance, and Marketing, to establish seamless and efficient processes for new brands.
  • Define, launch, and execute best-in-class go-to-market strategies for new brands in partnership with our Creative and Marketing teams, setting up brands for success before handing over to the Product teams to manage.
  • Lead regular meetings with Partner Brands Director and wider Product team to review planned projects and initiatives.

Requirements

  • A love for fashion and understanding of the 3rd party brand space.
  • Brand acquisition and onboarding experience.
  • Strong interpersonal skills and effective communication, including creating and delivering sales pitches tailored to each individual brand.
  • Creative, analytical, and goal-oriented.
  • Experience with building relationships and partnerships.

What We Offer

  • Employee discount (hello ASOS discount).
  • ASOS Develops (personal development opportunities across the business).
  • 25 days paid annual leave + an extra celebration day for a special moment.
  • Discretionary bonus scheme.
  • Private medical care scheme.