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Commercial Video Strategy and Growth Manager, Amazon Ads, Europe
2 months ago
About the Role
The Commercial Video Strategy and Growth Manager will be responsible for driving the commercial and packaging requirements across our video products (Prime Video, Twitch, Freevee, Live Sports, Online Video), capturing annual spend commitments. This will include:
- Driving the localized Upfronts strategy from building excitement to closing annual deals, partnering with Marketing, Finance, and Agency teams.
- Owning the relationship with Finance/Yield and be the voice and product knowledge for pricing and incentives in region.
- Drive the evolution and optimization of our pricing model, packaging, and discount strategy, ensuring it aligns with business/product objectives.
- Participate in determining pricing KPIs and track, monitor, and report on the effectiveness of implemented pricing and packaging changes.
- Undertake detailed product, competitor, and financial analyses to support the development and promotion of packaging and pricing suggestions.
- Collaborate cross-functionally to formulate pricing strategies.
- Implement structure and rigor around monitoring spend and fulfilling annual deals.
- Maintain an informed perspective on the business by examining operating metrics, CPMs, and market trends to spot potential monetization opportunities.
- Collaborate cross-functionally to formulate packaging strategies across 1P video and our creative teams, partnering with sponsorships to implement buying models to drive demand for priority properties.
About the Team
The Global Video Advertising (GVA) org comprises both Sales Specialist and GTM teams that set out to create best-in-class video solutions for our customers, expand video client adoption, and drive premium monetization of our portfolio of video assets, all in close partnership with the broader Amazon Ads org and publisher partners. The Video Strategy and GTM team focuses on conceiving holistic full-funnel video packages, value propositions and selling narratives, ultimately focused on delivering the strongest ad solutions for our customers in partnership with Product, Marketing, DSP, and Supply teams.
