Commercial Video Strategy Manager

3 weeks ago

London, Greater London, United Kingdom ENGINEERINGUK Full time
About the Role

We are seeking a highly skilled Commercial Video Strategy Manager to join our Amazon Ads Europe team. As a key member of our Global Video Advertising (GVA) organization, you will be responsible for driving the commercial and packaging requirements across our video products, capturing annual spend commitments.

Key Responsibilities
  • Develop and implement regional GTM strategies and sales plays, both for existing capabilities and new ones.
  • Drive the localized Upfronts strategy from building excitement to closing annual deals, partnering with Marketing, Finance, and Agency teams.
  • Evolve and optimize our pricing model, packaging, and discount strategy, ensuring it aligns with business/product objectives.
  • Collaborate cross-functionally to formulate packaging strategies across 1P video and our creative teams, partnering with sponsorships to implement buying models to drive demand for priority properties.
About the Team

The Global Video Advertising (GVA) org comprises both Sales Specialist and GTM teams that set out to create best-in-class video solutions for our customers, expand video client adoption, and drive premium monetization of our portfolio of video assets, all in close partnership with the broader Amazon Ads org and publisher partners.

The Video Strategy and GTM team focuses on conceiving holistic full-funnel video packages, value propositions, and selling narratives, ultimately focused on delivering the strongest ad solutions for our customers in partnership with Product, Marketing, DSP, and Supply teams.

Requirements
  • Bachelor's degree
  • Experience in developing, negotiating, and executing business agreements
  • Experience in a professional field or military
  • Significant experience in business development, product management, digital media operations (sales or brand management) at an advertiser or an agency
  • Extensive knowledge of TV, digital media, and AdTech landscape
  • Experience building and deploying GTM strategies, with an emphasis on packaging, positioning, and messaging
  • Experience dealing with results, metrics, and data management and a desire to create and build new processes
  • Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing
Preferred Qualifications
  • Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
  • Experience selling to Fortune 1000 or Global 2000 organizations

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