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Global Retail Communications Manager
2 months ago
Drive Strategic Earned Media for LEGO Retail
We're seeking a seasoned professional to lead our global retail communications efforts, shaping the narrative and amplifying our brand's presence in the market.
Key Responsibilities- Develop and Execute Earned Media Strategy
Orchestrate insights-led global earned media strategy to support LEGO Retail commercial and marketing objectives, driving shopper awareness, engagement, and conversion.
Originate Global Earnable CampaignsOriginate global earnable campaigns for key exclusive product launches and shopper occasions, including PR and influencer engagement, driving end-to-end campaign planning and activation.
Lead Retail Earned Media/PR EffortsBe the voice of retail earned media/PR within LEGO Retail, Branded Channels, and global marketing teams, ensuring earned channel prioritization and inclusion in integrated commercial plans.
Enable Regional/Local Market TeamsEnable regional/local market teams to adapt and activate global retail campaigns across relevant channels, such as PR, influencers, social media, deep fans, events, etc.
Support Senior LeadershipLeverage resources of the global communications team to provide communication support to the SVP of LEGO Retail and team.
Contribute to Our Team's SuccessThe Senior Manager, Global Retail Communications sits in our global Markets & Channels Communications team in Corporate Brand Communications. This exciting opportunity manages earned campaigns across LEGO Retail globally, including 200+ LEGO Stores and nearly 1,000 additional branded retail channels managed through partners.
This role delivers earnable solutions that translate global audience and channel objectives to strong commercial impact in local markets. Core focus is on building relevance, awareness, and desire among shoppers for our retail channels and products that translates to commercial conversion.
An important element of the role is to sit on the global LEGO Retail Marketing Leadership Team, headed up by the VP of global retail marketing, ensuring great collaboration and integration with other marketing channels.
Requirements- Extensive PR/Communications Experience
Extensive experience in a PR/communications role or similar, ideally with a premium consumer brand or global retailer.
Supporting ExecutivesShown success in supporting executives with internal and external communications.
Earned Media StrategyIn-depth understanding of earned media strategy, media landscape, influencer engagement, and earned channel interdependencies with other parts of the marketing mix, particularly digital media.
Commercial UnderstandingSolid commercial understanding, preferably from a Retail environment, or related experience creating shopper and retail marketing solutions for brands.
Project ManagementConfident project management, planning, and organizational skills, delivering multiple priorities simultaneously at scale, with speed.
CollaborationProven collaborator excelling in relationship building, partner management, and teamwork.
Benefits
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
