Senior Manager, Global Retail Communications Specialist

1 month ago

London, Greater London, United Kingdom The LEGO Group Full time
Job Description

Shape the Future of Retail Communications

We are seeking a highly skilled Senior Manager, Global Retail Communications to join our team at The LEGO Group. As a key member of our global Markets & Channels Communications team, you will play a critical role in shaping and amplifying our brand's retail communications strategy.

Key Responsibilities:

  • Develop and Execute Global Earned Media Strategy

    Orchestrate insights-led global earned media strategy to support LEGO Retail commercial and marketing objectives, driving earned media conversations that reinforce channel awareness and value proposition.

  • Originate Global Earnable Campaigns

    Originate global earned media campaigns for key exclusive product launches and shopper occasions, including PR and Influencer engagement, driving end-to-end campaign planning and activation.

  • Lead Retail Earned Media/PR Efforts

    Be the voice of retail earned media/PR within LEGO Retail, Branded Channels, and global marketing teams, ensuring earned channel prioritization and inclusion in integrated commercial plans.

  • Enable Regional/Local Market Teams

    Enable regional/local market teams to adapt and activate global retail campaigns across relevant channels, such as PR, Influencers, social media, deep fans, events, etc.

  • Evaluate Campaign Performance

    Oversee campaign evaluation to ensure consistency and executional excellence, measuring, sharing, and actioning relevant learnings.

  • Manage Agency Partnerships

    Brief and manage agencies to support earned media campaign needs.

  • Support Global Communications Team

    Leverage resources of the global communications team to provide communication support to SVP of LEGO Retail and team.

About the Role:

The Senior Manager, Global Retail Communications sits in our global Markets & Channels Communications team in Corporate Brand Communications. An important element of the role is to sit on the global LEGO Retail Marketing Leadership Team, headed up by the VP of global retail marketing, ensuring great collaboration and integration with other marketing channels.

Requirements:

  • Extensive Experience in PR/Communications

    Extensive experience in a PR/communications role or similar, ideally with a premium consumer brand or global retailer.

  • Success in Supporting Executives

    Shown success in supporting executives with internal and external communications.

  • Understanding of Earned Media Strategy

    In-depth understanding of earned media strategy, media landscape, influencer engagement, and earned channel interdependencies with other parts of the marketing mix, particularly digital media.

  • Commercial Understanding

    Solid commercial understanding, preferably from a Retail environment, or related experience creating shopper and retail marketing solutions for brands.

  • Success in Influence and Decision Making

    Demonstrated success in influence, great instinct, and decision making to create successful integrated comms programs.

  • Strong Presentation and Communication Skills

    Strong presentation skills and a concise, precise communicator.

  • Confident Project Management

    Confident project management, planning, and organizational skills, delivering multiple priorities simultaneously at scale, with speed.

  • Proven Collaborator

    Proven collaborator excelling in relationship building, partner management, and teamwork.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity, and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at The LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

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