Marketing Director
4 weeks ago
About Veolia
Veolia is a leading company in water and energy management, committed to saving water and reducing energy consumption for industrial customers.
Job Description
We are seeking a Marketing Manager to join our team in Europe, responsible for overseeing and implementing inbound marketing strategies to attract, engage, and convert customers.
Key Responsibilities
- Develop and execute comprehensive inbound marketing strategies to increase visibility of our ecological transformation value proposition.
- Research the market sector to understand customer needs and work closely with sales to fully understand their objectives.
- Collaborate with internal marketing specialists and external agencies to create and manage content for assigned sectors.
- Work with the digital team to conduct keyword research, implement on-page SEO tactics, and improve search engine rankings and organic traffic.
- Develop lead generation campaigns, create and manage email marketing campaigns, and work with the PR & Social Team to manage the company's social media presence.
- Utilize marketing automation tools to streamline processes and work closely with the wider Europe Inbound Marketing team to ensure seamless execution and accuracy of marketing initiatives.
- Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing.
- Measure marketing campaigns performance and work with the Europe marketing team to benchmark campaign performance against other sector campaigns.
Requirements
- Relevant marketing / business experience or Bachelor's degree in marketing, business administration, or a related field.
- Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions.
- A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing.
- Experience with marketing automation tools and CRM systems is essential.
- Familiarity with marketing automation platforms (e.g. HubSpot, Marketo, Pardot), CRM systems, and Google Analytics.
About Veolia
Veolia is an inclusive company committed to diversity and gives equal consideration to all applications, without discrimination.
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