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Senior Digital Marketing Manager
2 months ago
**About Central Employment**
We are a leading provider of data-driven digital marketing solutions, and we are seeking a highly skilled and experienced Senior PPC Account Manager to join our team.
**Key Responsibilities:**
- Oversee the end-to-end process from briefing and planning through to activation and reporting.
- Deliver high-performing campaigns mainly across paid search, as well as high-impact brand campaigns.
- Develop a deep understanding of our clients' business visions, brand, and marketing strategies.
- Manage communications effectively with clients, media owners, and other agencies.
- Efficiently manage your own and the team's workload, ensuring timely communication of any issues.
- Drive innovation within client teams, actively seeking media-first betas and testing new strategies to improve performance.
- Identify case study opportunities and build them into award-winning entries.
- Handle finance queries promptly with wider teams to ensure queries are reconciled speedily.
**Requirements:**
- Expert knowledge of paid search with a strategic understanding of the digital performance ecosystem.
- Demonstrated success in delivering performance campaigns and achieving measurable business results.
- Detailed understanding of upper and lower funnel measurement solutions, methodologies, and implementation.
- Strong leadership skills, innovative thinking, and team management.
- Expressed interest in charity and entertainment verticals.
- A curious and positive attitude with the appetite to learn.
- An interest in all areas of advertising and media.
- Great organisation skills and exemplary attention to detail.
