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Digital Marketing Strategist

2 months ago


Milton Keynes, Milton Keynes, United Kingdom Coventry University Careers Full time

Job Reference: 2230

Salary: Competitive starting salary range from £50,710 up to £53,929 per annum (dependant on experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered.

Mode: Permanent, Full Time

Our Mission

Coventry University is a global Education Group with a mission of Creating Better Futures.

Driven by our passion and belief that through education, equity, and innovation our students, people, and communities are empowered to transform their lives and the world around them.

This role is based within Coventry University Online Learning, a sister company of Coventry University and part of the Coventry University Group.

The Role

We are seeking a Digital Marketing Manager to help us establish GrowCo, a function within CUOL that will develop a strong marketing, sales and recruitment team allowing us to deliver to an even greater cohort of students from across the globe. This is a pivotal role in helping GrowCo develop and execute a digital marketing strategy, initiatives, and marketing content to generate leads, and increase product and brand awareness.

Working closely with the broader GrowCo team, you will develop and execute a digital marketing strategy to drive awareness and increase lead conversion. You will lead and manage the development of digital marketing campaigns, including email marketing, social media, and content marketing. You will also be responsible for analyzing campaign performance and providing insights to inform future marketing strategies.

Key Responsibilities

  1. Develop and execute a digital marketing strategy to drive awareness and increase lead conversion.
  2. Lead and manage the development of digital marketing campaigns, including email marketing, social media, and content marketing.
  3. Analyze campaign performance and provide insights to inform future marketing strategies.
  4. Work closely with the broader GrowCo team to develop and execute a digital marketing strategy.

Requirements

We are looking for a highly motivated and experienced Digital Marketing Manager who has a proven track record of developing and executing successful digital marketing campaigns. You will have excellent communication and project management skills, and be able to work effectively in a fast-paced environment.

What We Offer

We offer a competitive salary and benefits package, as well as the opportunity to work with a global Education Group that is committed to Creating Better Futures.