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Retail Marketing Manager

2 months ago

London, Greater London, United Kingdom Crew Clothing Head Office Full time

Crew Clothing Head Office is seeking a highly skilled and experienced Retail Marketing Manager to drive the retail marketing strategy and enhance brand presence across our expanding retail network.

This is a critical role that involves collaborating closely with key stakeholders across the business to implement impactful marketing campaigns, promotions, and events that resonate with local communities and deliver measurable results.

Key Responsibilities:
  • Retail Marketing:
    • Develop and execute the retail marketing strategy and budget in line with company goals, ensuring alignment with store opening plans and sales objectives.
    • Collaborate with the Heads of Retail, Area Managers, and Store Managers to identify and capitalize on local marketing opportunities that drive traffic and sales in both established and new stores.
    • Manage the execution of in-store events, ensuring they are well-coordinated and align with the overall brand strategy to create memorable customer experiences that drive footfall and sales.
    • Work closely with the finance team to analyze store performance data and develop targeted marketing support strategies for underperforming stores, aiming to boost sales and improve profitability through localized marketing efforts and promotions.
  • Store Openings:
    • Support the launch of new stores with tailored marketing strategies and events that drive awareness and customer visits to new locations, ensuring successful store openings.
    • Leverage local marketing channels and community partnerships to promote new store openings, building excitement and engagement with the brand in new regions.
  • Seasonal Marketing:
    • Lead the delivery of seasonal marketing campaigns across all product categories, strategy, budgeting, and tactical execution to ensure cohesive and effective messaging across all stores.
    • Champion the customer experience by ensuring marketing content is targeted, timely, and relevant to our core audiences, enhancing customer engagement and driving store traffic.
  • Charity and Community Engagement:
    • Reinvigorate the company charity strategy so that it is closely integrated with the company's seasonal marketing efforts, allowing for greater brand visibility, customer engagement, and impact for the chosen charity during high-traffic periods.
    • Coordinate and manage all major charity events across the entire store network, ensuring alignment with the company's broader marketing and community engagement strategy, while maximizing the brand's positive impact on the chosen cause.
  • Wholesale:
    • Manage the marketing requirements of the wholesale department and its customers, including development of graphics and selling tools for each season, POS, etc.
    • Manage the marketing requirements of the shows and fairs department.
  • Brand Guardian:
    • Ensure all retail and other channels promotional material, PR, and other communication is in line with Crew brand guidelines.

This role requires a solid background and experience of marketing for a retail brand, with a proven track record of delivering impactful campaigns that drive results. The ideal candidate will have experience of managing projects from concept to completion, with a good creative understanding and experience of brand development.