Business Development Manager

5 days ago


Leeds, Leeds, United Kingdom Leeds City Council Full time
About the Role

We are seeking an experienced Business Development Manager to join our team at Leeds City Council. As a key member of our Destination Marketing and International Relations Team, you will play a crucial role in promoting Leeds as a world-class conference, event, exhibition, incentives, and visitor economy destination.

Key Responsibilities
  • Develop and implement a proactive research and sales strategy to generate and convert national and international association conference, meetings, incentives, event, and exhibition (MICE) leads into confirmed business placed in Leeds.
  • Research and optimise market research and intelligence to identify and target leads with support from the wider Conference Leeds team.
  • Generate and convert new regional, national, and international MICE business leads for Leeds in partnership with sales teams of relevant key product and stakeholders in the city and where appropriate across the region.
  • Attend key national and international industry exhibitions, events, and sales missions to raise the profile of Leeds as a destination and promote the sales function of the Conference Leeds team.
  • Combine travel trade and leisure visitor economy sales as and when required, adapting the offering to target audiences and maximising return on investment.
About You

We are looking for a highly motivated and experienced individual with a strong background in sales and marketing, particularly in the MICE industry. You will have a proven track record of generating new business leads and converting new enquiries to sales successes. You will also have excellent communication and interpersonal skills, with the ability to build and maintain positive, professional relationships with local, regional, and national partners and stakeholders at all levels.

What We Offer

We offer a competitive salary and annual leave entitlement, membership of the West Yorkshire Pension Fund with generous employer contributions, flexible and hybrid working arrangements, a clear career pathway, and continuing professional development opportunities.

How to Apply

Please upload your CV and complete a personal statement of no more than 500 words. Read our guidance for further advice. Please check your information carefully and ensure you complete all sections before submitting your application.



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