Lead of Personal Giving Strategies

3 weeks ago


Cambridgeshire, United Kingdom NFP PEOPLE Full time

Position: Head of Individual Giving

Location: Flexible (Hybrid model available)

Salary: Competitive salary based on experience

Hours: Full-time

Contract: Permanent

About the Role:

We are seeking a passionate and strategic Head of Individual Giving to join our dedicated team at a prominent healthcare charity. This newly created position is pivotal in expanding our supporter base and enhancing income generation through various individual giving initiatives.

As the Head of Individual Giving, you will be responsible for:

  • Developing innovative strategies to attract new donors that align with our mission and brand identity.
  • Aiming to significantly increase individual giving income over a defined period.
  • Collaborating with the Communications team to elevate awareness of our charity and explore new promotional opportunities.
  • Working closely with fundraising colleagues to support major campaigns and overall income generation efforts.
  • Experimenting with new ideas and approaches within the sector.
  • Analyzing donor behavior, monitoring giving trends, and providing insights to inform our growth strategy.
  • Enhancing donor stewardship processes.
  • Implementing new tactics and products to engage and recruit supporters.
  • Fostering a culture focused on supporter care and growth.

About You:

The ideal candidate will possess:

  • Proven leadership experience at a senior management level.
  • A commitment to driving continuous improvement.
  • Strong decision-making capabilities and leadership skills.
  • A detail-oriented and inquisitive mindset.
  • Creativity and a successful track record in donor acquisition and development campaigns.
  • Deep understanding of audience needs and effective strategies.
  • Extensive experience with data analysis, campaign segmentation, and a willingness to test new concepts.
  • Experience in budget preparation and management for income and expenses.
  • A results-driven approach within established budgets and timelines.
  • Ability to prepare reports and present findings to various stakeholders.
  • A minimum of five years of experience in direct marketing campaign management.

Other relevant roles may include Individual Giving Manager, Fundraising Manager, Senior Fundraising Manager, or similar positions within the nonprofit sector.



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