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Event Marketing Strategist

2 months ago

London, Greater London, United Kingdom Attentive Full time
About the Role

We are seeking a highly skilled Event Marketing Strategist to join our team at Attentive. As an Event Marketing Strategist, you will be responsible for planning, executing, and optimizing select proprietary events and participation at third-party events to drive brand awareness, generate pipeline, retain existing customers, and deliver outstanding attendee experiences.

Key Responsibilities
  • Event Planning and Execution: Own the planning, execution, and optimization of select proprietary events and participation at third-party events.
  • Collaboration and Communication: Build relationships and collaborate with cross-functional teams to define event objectives, messaging, look & feel, and target audience.
  • Event Logistics: Manage event logistics, including vendor relationships, contract negotiations, budgeting, venue selection, and on-site coordination.
  • Marketing Strategies: Drive pre-event and post-event marketing strategies to maximize attendance, engagement, and post-event lead nurturing.
  • Team Collaboration: Collaborate with sales, CS, and marketing teams to ensure seamless integration of events into overall marketing strategies.
  • Event Analysis and Reporting: Analyze and report on the success of events, providing insights and recommendations for continuous improvement.
Requirements
  • Experience: Bring a creative and strategic mindset, along with 5+ years of proven experience in event marketing, preferably in the technology or B2B SaaS industry.
  • Strategic Thinking: Strategic thinker who excels in a fast-moving environment and can apply their understanding of the business to events in ways that deliver strong ROI and measurable outcomes from events.
  • Project Management: Passion for planning complex in-person, hybrid, and virtual events, and managing projects happening concurrently.
  • Attention to Detail: Obsess over details, display poise and sophistication in fast-moving situations, embrace ambiguity, and deliver results.
  • Content Creation: A skilled content and demand gen creator who can craft compelling promotional content and plans to drive demand.
  • Industry Knowledge: Have a pulse on industry and pop-culture trends, competitor activities, and emerging opportunities to optimize event performance and stay ahead of the curve.
  • Innovation: Drive new ways of thinking about events and experiences. Think outside the box and bring innovative ideas and solutions to the table to keep our events dynamic and engaging.
  • Data-Driven: Data-driven mindset when building, executing, and scaling event programs from concept to completion. Focus on setting goals, measuring KPIs, communicating milestones, reporting event outcomes, and utilizing learnings to drive improvements and efficiencies at scale.
  • Availability: Ability to work 25 hours per week, including Tuesdays & Thursdays in person in our Shoreditch office most weeks.
Company Culture

We are a company that values:

  • Default to Action: Move swiftly and with purpose.
  • Be One Unstoppable Team: Rally as each other's champions.
  • Champion the Customer: Our success is defined by our customers' success.
  • Act Like an Owner: Take responsibility for Attentive's success.