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Business Director Marketing Science

2 months ago

London, Greater London, United Kingdom Mindshare Full time

About the Role

We are seeking a highly skilled Business Director to join our Marketing Sciences team at Mindshare. As a Business Director, you will be responsible for managing and developing Marketing Science relationships with senior clients, both internal and external. You will become a trusted advisor to them, helping to solve their marketing challenges by diagnosing problems and designing and executing analytical solutions.

Key Responsibilities

  • Lead the delivery of analytics and marketing effectiveness projects for clients, supervising teams of analysts and providing business insight, technical leadership, and quality assurance.
  • Support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimization for clients.
  • Ensure that insights generated on analytics projects are evangelized and embedded into decision-making.
  • Play a key role in new product development, using data science expertise to improve our core offering in marketing effectiveness and create new analytical products.
  • Provide line-management to junior analysts, with responsibility for their development and well-being.
  • Contribute to the running of the team, taking an active part in key initiatives on issues like process improvement, resource management, team well-being, and revenue generation.

About You

We are looking for a candidate with a numerate/analytical degree, such as statistics, econometrics, mathematics, sciences, or economics. You should have extensive experience using analytical methods within an agency/consultancy or marketing analytics team. A proven track record of delivering analytical projects for clients is essential.

Key Skills

  • Consultative abilities: ability to build and grow strong relationships with senior internal and client-side stakeholders to become their trusted advisor.
  • Strong problem-solving skills, with the ability to understand a client's marketing and business challenges and provide analytics-led consultancy.
  • Ability to diagnose marketing challenges, design analytics-led solutions, and write proposals to pitch them to senior client stakeholders.
  • Understanding of marketing/advertising and the ability to communicate recommendations in this arena to clients.
  • Ability to quickly pick up and learn the use of business tools to inform decision-making.
  • Strong presentation skills, both verbal and written, with the ability to communicate complex data-led insights in a simple way.

About the Marketing Sciences Team

The Marketing Sciences team is charged with accelerating our clients' growth by integrating data and analytics into marketing decision-making. We work with senior marketing and business decision-makers to provide analytical solutions for their most pressing marketing challenges.

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23 billion worldwide. We are a vibrant and fast-evolving space, buzzing with innovation and creativity, where new people behaviors, habits, and routines are emerging.

Our Approach

We define media as the space where content, audiences, data, and technology meet. We invest heavily in staff development, with extensive training from the most junior level, including mock pitches, cross-media training, and learning modules in conjunction with the GroupM University.

Committed to Diversity and Inclusion

We aim to make Mindshare UK the most inclusive place to work in the country. We have a wide range of Employee Resource Groups available for our people to join and be a part of, including Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies, and Back in the Game.