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Chief Marketing Officer

2 months ago

London, Greater London, United Kingdom PetsApp Full time
Job Title: Chief Marketing Officer

We are seeking a highly skilled and experienced Chief Marketing Officer to join our team at PetsApp. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategies to drive growth and brand awareness in the Web3 space.

Key Responsibilities:
  • Strategic Leadership: Develop and implement a comprehensive marketing strategy that aligns with our company goals and objectives in the Web3 space.
  • Market Analysis: Conduct in-depth market research to understand emerging trends in Web3, blockchain technologies, and the gaming/IP sectors.
  • Brand Development: Elevate our brand visibility within the Web3 ecosystem through strategic storytelling, content marketing, and community engagement.
  • Community Building: Spearhead community-driven marketing initiatives to foster loyalty and encourage user-generated content.
  • Cross-functional Collaboration: Work closely with product development, sales, and customer service teams to ensure a cohesive brand experience.
  • Team Leadership: Build and mentor a high-performing marketing team capable of executing in a fast-paced, agile environment.
  • Performance Marketing: Leverage data analytics to measure the effectiveness of marketing campaigns and optimize spend and strategies.
Requirements:
  • Expertise in Gaming and/or IP Development: Deep proven background in marketing within the gaming industry or related fields that involve intellectual property development.
  • Experience in Web3 and Blockchain: Good understanding of blockchain technology, cryptocurrency, NFTs, and the overall Web3 ecosystem.
  • Agile and Adaptive Leadership: Demonstrated ability to lead marketing initiatives in a highly agile, fast-evolving environment.
  • Community-Centric Approach: Experience in building and nurturing online communities, particularly within the Web3 or gaming spaces.
What You'll Achieve in the First 6 Months:
  • Scope, hire, and build out a full marketing team.
  • Build and optimize internal marketing playbooks and implement best practices.
  • Develop ongoing growth strategies for existing brands and drive implementation.
  • Develop 0-1 GTM strategies for new brands and product sales.