Strategic Media Director

2 weeks ago


London, Greater London, United Kingdom Spark Foundry Full time

About Spark Foundry

Spark Foundry is a global media agency that specializes in delivering data-driven, creative solutions for our clients. We are passionate about helping brands connect with their audiences in meaningful ways and drive business results.

Role Summary

We are seeking an experienced and dynamic Business Director to lead our Haleon Expert and GSK Corporate teams. This role involves a 50/50 split between these two expert teams, focusing on strategic media planning and management within the healthcare sector.

Key Responsibilities

  • Develop and execute paid media strategies to achieve client objectives across various channels, with a particular focus on targeting healthcare professionals (HCPs).
  • Cultivate and strengthen relationships with clients, ensuring their satisfaction and retention through consistent communication and exceeding expectations.
  • Provide inspirational leadership, mentoring and developing the team's talent to foster a collaborative and high-performing environment.
  • Manage budgets effectively, identifying cost-saving opportunities while driving revenue growth for the agency.
  • Stay abreast of industry trends and leverage insights to inform strategic decision-making and ensure campaigns remain innovative and effective.
  • Oversee a team of media planning experts, ranging from Account Executives to Account Directors, providing guidance and support to achieve shared goals.

Qualifications

  • Proven experience in media planning specifically targeting healthcare professionals (HCPs).
  • Previous experience at a Senior Account Director or Business Director level within a media planning capacity.
  • Comprehensive knowledge of all media channels and the ability to manage relationships with media owners effectively.
  • Strong business acumen, leadership skills, and proven success in account management.
  • Ability to manage complex projects simultaneously and meet tight deadlines while maintaining a high level of attention to detail.


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