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Retail Media Account Director

2 months ago

London, Greater London, United Kingdom Publicis Media Full time

About the Role

The Retail Media Account Director position is a critical hire within the Commerce team in Publicis Media, aimed at delivering best-in-class online retail strategy and uncovering growth opportunities. The successful applicant will have strong strategic, communication, and presentation skills, and be adept at solving complex business problems in a matrixed organisation.

We're looking for somebody with experience in campaign management, plus a deep understanding of digital commerce, retail optimization, portfolio management, and data insights. Experience or interest in social commerce is a plus. The role involves assessing challenges, offering innovative solutions, and effectively communicating these to a senior audience.

Key Responsibilities:

  • Support the Commerce team and Director on your account by responding to briefs, making strategic suggestions, reporting, and presenting to the client.
  • Develop and implement comprehensive retail strategies that align with the overall client business objectives.
  • Establish key performance indicators (KPIs) for retailers and incorporate into strategic decisions that will help the client improve their performance.
  • Work closely with internal data teams to understand customer preferences and behaviours, leveraging data insights to enhance the overall shopping experience.
  • Collaborate with the solutions team to build scalable and repeatable solutions to actionable insights from diverse data sources, including social platforms, sales data, and market trends.
  • Stay abreast of social commerce industry trends, competitor activities, and market dynamics to identify opportunities and threats.
  • Conduct regular market research and analysis to inform strategic decision-making.

Requirements

  • Experience as a senior Manager or Account Director in retail media OR retail strategy
  • Desired experience in social commerce or paid social would be very beneficial, but the willingness to learn is key.
  • Skills in building presentations, responses and recommendations to clients within commerce
  • You need to have great communication (both written and verbal) and interpersonal skills – our clients like to be challenged, but with diplomacy.

This role has significant growth opportunity, and we would love to hear from you if you feel your skills are a good match for this role.