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Senior Public Relations Manager

2 months ago

Greenford, Greater London, United Kingdom Ferrero Full time
About Ferrero

Ferrero is a family-owned company with a global presence, renowned for its iconic brands such as Nutella, Tic Tac, Ferrero Rocher, and Kinder. With a commitment to quality and care, Ferrero aims to craft a business, careers, and brands that are truly exceptional.

Job Summary

We are seeking a dynamic Senior Public Relations Manager to lead and execute Public Relations programs for Ferrero UK&I. The ideal candidate will have a strong focus on media, digital, brand, and sustainability, with excellent communication and relationship-building skills.

Main Responsibilities
  • Develop and execute communication campaigns to enhance Ferrero's brand reputation, particularly focusing on sustainability and responsibility.
  • Formulate compelling narratives around key topics like packaging, climate, and ingredient sourcing, ensuring that our brands' commitments are clearly communicated to external audiences.
  • Select appropriate channels and mechanisms to effectively tell our story and drive growth.
  • Engage with the media to meet the communication objectives of the UK & Irish markets, managing the consumer press office, handling media relations, and supporting the Director of Communications and leadership with media training and briefings.
  • Oversee social media accounts, manage corporate website content, and ensure that brand trust projects are ready to be managed by external agencies.
  • Work closely with internal stakeholders to integrate external communications into key initiatives, providing expert advice on reputation management and media strategies.
Requirements
  • Strong communication and relationship-building skills, with the ability to engage with stakeholders effectively.
  • Highly organised, capable of managing multiple information sources, and able to communicate clearly and concisely.
  • Proactive, solution-driven, and able to work under pressure, prioritising tasks to meet tight deadlines.
  • Excellent written and verbal communication, digital savvy, media handling skills, and experience in budget management.
  • An active interest in sustainability is required.
About Ferrero

Ferrero is a company that values diversity, inclusivity, and care. We believe that all of our people are equally talented in their own way, and we provide them with the means to succeed personally and professionally. Join us, and you could be part of a multicultural, innovative, and highly rewarding work environment.