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E-commerce Marketing Lead

3 months ago

Okehampton, Devon, United Kingdom Digital Tonic Full time

About the Role:
Digital Tonic is excited to partner with a prominent pet food company seeking a skilled E-commerce Marketing Lead to join their dynamic team.

Company Overview:
This beloved brand is expanding its online presence, and you will play a crucial role in spearheading comprehensive brand visibility and customer acquisition initiatives to support the company's ongoing growth trajectory.

Team Environment:
As part of a relatively small yet exceptional team, a strong emphasis on company culture is paramount. We are looking for someone who is diligent, motivated, approachable, and ready to contribute wherever necessary.

Responsibilities:
While a dedicated trading team will handle website management and a digital agency will oversee paid advertising, your focus will be on effectively managing these partnerships to maximize their output.

Email Marketing:
Given the success of email as a channel for this brand, a primary goal will be to enhance the customer database and develop automated workflows to boost customer retention.

Performance Improvement:
You will continuously seek opportunities to enhance campaigns, whether through analyzing Google Analytics, evaluating user experience, or calculating key performance metrics such as ROAS, CPA, or CTR.

Role Scope:
This position primarily revolves around digital marketing, with a minor aspect involving offline direct marketing campaigns.

Work Arrangement:
While the role allows for remote work, there will be a requirement to travel for one day each week.