Senior Brand Manager

5 days ago

Alconbury Cambridgeshire, United Kingdom Westland Horticulture Ltd Full time
About the Role

We are seeking a highly creative and entrepreneurial Senior Brand Manager to join our team at Westland Horticulture Ltd, a leading privately owned FMCG business.

Key Responsibilities:

  • Drive our Brands, championing the product portfolio within the business and with our customers and consumers
  • Develop Strategic Marketing plans across the brand portfolio
  • Collaborate with the Technical, Design and Commercial teams to identify areas of new product opportunity, quantifying the commercial benefits
  • Develop product concepts, and gauge trade and consumer response that add commercial value to the business, ensuring brand proposition uniqueness
  • Manage and deliver all consumer communication across the brands
  • Oversee all relevant Customer marketing communications to improve brand awareness
  • Monitor, review and report on all sales and marketing commercial activity and results to the sales team
  • Analyze customer research, consumer insight, current market conditions and competitor information to inform the strategic direction of the brands

Requirements:

  • Brand management or product marketing background (4yrs-5yrs) – FMCG product range preferred
  • Experience in marketing through all aspects including new product development, through the line media communication and setting the strategic direction for the brands
  • Evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan
  • Proven skills in the following: brand marketing, market and competitive analysis, customer insights, marketing program development, project planning
  • Experience developing marketing materials including packaging, literature, advertising, promotions, POS
  • Commercial awareness - P&L
  • A love of brands is essential

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